Great expectations over Mauritius on the Arab market

Mauritius is among the most popular destinations on the Arab market, as evidenced by reports on the campaign held by the MTPA since January, particularly in the United Arab Emirates. The digital campaign, organised with the largest tour operators in the region, covered the YouTube, Facebook, Instagram, and Google Display Ads platforms from January 15 to April 15.

Focused on the themes of romance, Easter, parties, travel, beaches, culture, and Mauritian cuisine, the campaign exceeded all key performance indicators (KPI) across all communication channels - dynamic Google display network (GDN), social media (Facebook & Instagram), and YouTube.

An extension of the campaign planned for the period April 15 to May 15 has been put on hold pending the lifting of travel restrictions. However, another digital campaign led by the 80 Days agency will start in June and last until the end of September. It will include static ads on Facebook and Instagram and videos on both platforms as well as YouTube.

Held in English and Arabic, this campaign aims to raise awareness and increase the visibility of Mauritius as an ultimate tourist destination after the Covid-19 crisis. This campaign will primarily target enthusiastic independent travellers, and honeymooners as well as Western expats.

In addition, the MTPA also organized webinar sessions with the main stakeholders of the Kingdom of Saudi Arabia and established a link with the training platform Seera to train more than 100 agents based on the market this market as well as that of the Gulf Cooperation which includes Bahrain, Oman, Kuwait, Qatar, and the United Arab Emirates.