Mauritius targets the Asian market through digital media

Asia was the first continent hit by the Covid-19 pandemic, but the extent is much smaller than in Europe or America. This suggests a recovery in the not too distant future. In fact, the Mauritius Tourism Promotion Authority (MTPA) remains very active in two countries, notably China and India, the main markets of the Asian continent, to keep the destination high on the bucket list of tomorrow's travellers.

In China, webinars with the participation of 23 Mauritian partners in the travel industry are underway. On the other hand, a social media campaign in 5 high-end media started in April and will last until the end of June. Also, joint campaigns with UnionPay and Huawei, social networks and digital campaigns, are in preparation.

In India, the largest market in Asia, the MTPA is preparing an action plan and activities on digital and online platforms. There are plans to launch a new advertising campaign with a strong digital focus. However, for the moment, the Tourist Office favours a permanent engagement with consumers via interactive content, live chats with bloggers who have already visited Mauritius. The destination is constantly in the minds of consumers thanks to press articles and publications on social networks.